Content Analysis in Determining the Sustainability Potential of Lombok TourismIndustry

The sustainability of the tourism industry should be supported by sustainable developmentplanning that accommodated local potential. this research aimed to study the sustainable potential of thelombok tourism industry from a supply-driven perspective. this research was done using a qualitativeapproach with descriptive analysis content. the data were gained through focus group discussion withlombok tourism activists. three main categories become relatable dimensions to support thesustainability of lombok tourism potentials; resources, hope or dreams, and the acts of the lomboktourism industry. the involvement of local people in its development is referring to the local culturewhich is islamic has become the main driver in terms of the sustainability of the lombok tourismindustry. this dimension is creating a sense of ownership for local people and the destination itself. therole of local people in developing lombok tourism that referring to the islamic local culture is the key tolombok tourism sustainability.