symbolic convergence and community based tourism

Based on statistics indonesia (bps) data in 2018, indonesian tourism villages have reached1,734. it indicates that rural communities are significantly involved in the development, especially in thetourism sector. tourism development based on the community is known as community-based tourism(cbt). during this tourism 4.0 era, cbt is required to use information, communication, and technology(ict). previous research suggests that e-cbt is the precise form of involving cbt in the digitalization ofthe promotion, marketing, information exchange, and management aspects. there is a fantasy illustratingthat e-cbt is a form of sustainability in confronting tourism 4.0. the focus of this research is cbt inrural areas or village communities that synergize tourism village management using ict. the researchmethod used is qualitative with a single case study approach. the theory used is the symbolicconvergence theory to explain the dramatizing messages that occur in e-cbt. the results show that e-cbt used imaginative language in the form of wordplays so as to bring awareness to maintain localwisdom. moreover, it was found that the role of social media started to be considered by the villagecommunity besides as a means of information exchange.