the effect of education costs through accreditation of students' decisions tochoose private universities in makassar city

This research was conducted with the aim to: 1). to analyze the effect of the cost of education onthe accreditation of private universities in makassar city. 2). to analyze the effect of the cost ofeducation on the decision of students choosing private universities in makassar city. 3). to analyze theeffect of accreditation on the decision of students to choose a private university in makassar. 4). toanalyze the effect of education costs on the decision of students to choose private universities inmakassar through accreditation of private universities. this research uses data taken from the results ofthe questionnaire distributed during the study. where a sample of 190 respondents, this study wasconducted from february to april in 2019. data were analyzed using the structural equation modeling(sem) program with amos software. the results of this study indicate that (1) there is a positive andsignificant effect of the cost of education on accreditation in private universities in the city of makassar.(2). there is a positive and significant effect of the cost of education on the decision of students to chooseat private universities in the city of makassar. (3). there is a positive and significant effect ofaccreditation on the decision of students to choose at private universities in the city of makassar. (4).there is a positive and significant effect of the cost of education on the decision of students to choosealong with the increasing accreditation in private higher education in the city of makassar. theimplication of this research is that the cost of education is a consideration for students in makingdecisions to choose private universities. when in the consideration of students to choose in relation to thecost of education which is then included in the element of private higher education accreditation, thestudent's decision becomes significant. in supporting students' decisions to choose private tertiaryinstitutions, it is necessary to apply a model of payment terms that can be made by students to completetuition fees at the university concerned.