the effect of muslim identity (self-identity), socialization and awareness on theimplementation of halal certificates in millenial muslim companies in theculinary field

This study aims to analyze the influence of muslim identity (self-identity), socialization andawareness of the implementation of halal certificates for millennial muslim entrepreneurs in the culinaryfield located near tourist attractions in lombok island. this research uses a quantitative approach and ispart of associative research. data was collected from 75 millennial muslim culinary entrepreneurs whoalready hold a halal certificate using a structured questionnaire. the results of validity and reliability testsshow that all statement items are valid and reliable. in addition, the data was analyzed using multiplelinear regression analysis. the findings of this study indicate that muslim identity (self-identity) has apositive but insignificant effect on the implementation of halal certificates. meanwhile, socialization andawareness have a positive and significant effect on the implementation of halal certificates.