challenges and opportunities for mahasantri da'wah through social media

The development of communication and information technology is now an opportunity fortebuireng jombang mahasantri in utilizing instagram social media to broadcast information, developexistence, and preaching with attractive packaging that invites the attention of thousands of people. in themidst of many pesantren that are still closing themselves off from the presence of digital technology,mahasantri tebuireng is able to answer the challenges of this age by utilizing them. mahasantri is able tofill the opportunity and answer the challenges of this age among the dense activities of the cottage andcampus. this research explains what the use of digital technology and social media is like now rather thanlooking at the negative side. this research was conducted with a qualitative method through interviewswith social media managers on the @galeri_maha account managed by mahasantri ma'had aly hasyimasy'ari tebuireng jombang who has 114 thousand followers. this research answers that preaching can bedone more easily and attracts the attention of the community, making people aware that social media canbe a good fortune in terms of learning, creativity, literacy, and other positive activities, and the mostinteresting is the ability of students to balance technological developments by spreading the knowledge ofpesantren today.