Mass Media Instagram in the Perspective of Popular Culture

Mass media which relates to the broadcasting domain now use social media, instagram inparticular, as one of the platforms in distributing their news. the use of this platform is consideredbeneficial both from consumers as the user of the instagram application or information accessors andmedia companies as a source of information. using descriptive qualitative methods, this study looks at theexpansion of news platforms from the perspective of the study of popular culture. solopos' dailyinstagram, @koransopolos, is the object of study, considering that this local media, including themainstream media, is a reference for the people solo, a city in indonesia, and surrounding areas inseeking information. the use of perspective of cultural studies is expected to be able to explain how theposition of the new media when entering the realm of social media which tend to have a dna characterthat more likely to enter the interpersonal domain. interpersonal domain actually prioritizescommunication between users in the framework of having fun or maintaining a network with friends. themedia, on the other hand, ignores the framework of communication between users. the perspective ofpopular culture is expected to also be able to explain how consumers' attitudes towards the media thatenter the public space and their benefits for them. this study is important because the media as one ofpopular culture cannot be separated from technological developments as well as the implications that arisefrom the latest technology products. the result of this study shows that mass media instagram actuallyonly give an information not a brief and full news for the citizens. the content of the information adjustthe need and character of the followers in instagram platform. the content in the information adjusts thetaste and character of the followers. meanwhile, followers considered that the information shared by themass media instagram was news although incomplete.