The Influence of Ingredients, Halal Logo and Religiosity on the ConsumerPurchase Intention At Kober Mie Setan Gresik

Food with unusual names has been increasing lately. it makes the indonesian ulema council(mui) of west sumatra and the mui of regency/city on july 20, 2019 issued a fatwa that food or drinkusing the name setan (satan), iblis (devil), or neraka (hell) was haram. therefore, not all popular and fastfood restaurants have halal certification from mui, especially foods with the name of satan, devil, or hell.it might affect consumers' intention to visit the restaurant or fast food restaurant. however, it is notapplicable to kober mie setan in gresik whose numbers of consumers continuously increase, eventhough the majority of the population in gresik is muslim. based on the background of the problems, thisstudy was aimed at investigating the consumers of kober mie setan in gresik, totaling 200 people with apurposive sampling technique. the variables studied were ingredients, halal logo, religiosity andconsumer purchase intention with multiple linear regression methods. the results of this study concludedthat the ingredients, halal logo, religiosity partially and simultaneously have a significant influence on theconsumer purchase intention at kober mie setan in gresik so that all of the hypotheses of this study havebeen verified.