the process of adoption interest in using digital wallet in central jakarta(case study on go-pay users)

The implementation of non-cash or cashless systems in indonesia is a direct influence of thedevelopment of financial technology (fintech). one form of applications of this non-cash system iselectronic money, for example, go-pay, which is widely used in indonesia. go-pay is a product of thefirst unicorn startup in indonesia. this study was carried out with the aim to determine the process offorming an interest in adopting go-pay. this study was conducted using a qualitative approach with asingle case study method and the data collection techniques used focus group discussion. based on thefocus group discussion, it was found that the informants were interested in adopting go-pay aftergoing through the stages of adoption interest seen from awareness, interest, evaluation, trial, andadoption. in addition, the adoption interest of go-pay for informants was also supported by factors ofperceived usefulness and perceived ease of use—in which the easier the technology, and the more usefulthe technology, the faster the technology will be adopted.