Effect of Subjective Norms Mediation to Entrepreneurship Intention at Entrepreneurship Learning in School

This type of research is quantitative research with the help of smart pls 3.0 application. the population in this study are all students of marketing program of smk negeri boyolali on entrepreneuship learning. through the sampling formula issac and michael obtained as many as 175 student samples. sampling technique used proportionate stratified random sampling. technical analysis used is structural equation model analysis. testing hypothesis with significant level 5% obtained by coefficient of beta (original sample) at specific indirect effects equal to 0,105. it shows that entrepreneuship learning has positive predictive properties of entrepreneurship intention (ei) through students' subjective norms. the value of t-count is 2,844, the value of t-table is 1.96 then t-count > t-table (2,844> 1,96). it shows that student ei is significantly influenced by entrepreneuship learning through students' subjective norms. while the value of coefficient of determination (r-square) obtained coefficient of determination for subjective norms (sn) variable shows that the amount of contribution, contribution given by entrepreneurship learning (el) variables 9.3% and the value of coefficient of determination for ei variable shows that the amount of contribution, contribution given by variable sn 37.8%. so this research is well used in the development of economic learning innovation, especially entrepreneurship subjects.