The Effect of Globalization and Modernisation on Selling Power Decrease of Toys Street-Seller in the City

This research studies several toys street-seller in the city, whose data is obtained through electronic paper media. this research has a purpose to describe how globalization and modernisation contribute to the decrease of appeal towards toys, which are sold in the street. the method used in this research is qualitative method. the theory used is the theory of william ogburn concerning the culture barrier and subject of modernisation. the result of this research shows that the main cause of decrease of appeal towards toys street-seller is due to dispersion of mobile games because of globalization and modernisation, besides the intricate regulations on toys standard which caused the high price tag on toys which are sold on the street, that resulted in the proliferation of mobile games.