Social Capital Traders in Pahingan Tradition in Boyolali Sunggingan Market(Phenomenology Study At Boyolali Sunggingan Market)

The purpose of this study is to describe social capital of traders in boyolali sunggingan market.the location of this research is conducted in boyolali district boyolali market, with the reason up to nowstill maintain the pattern of conventional trading interaction. this research is a qualitative research withphenomenology method. technique of collecting data comes from interview with main data source that istrader and indigenous people around sunggingan market. while other data comes from observation anddocumentation. sampling technique using purposive sampling. test the validity of the data using sourceand method triangulation. analytical techniques using interactive data analysis model that is datacollection, data reduction, data presentation, and conclusion. based on the results of the study can beconcluded that the social capital of traders in the market is very important role in traders trading strategiesin the market that form a habit of traders that have been done continuously. the conclusion of thisresearch is that merchant traders in pasar sunggingan have certain strategies to give their existence.