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   Participatory Communication in Corporate Social Responsibility (Csr) Practices: Evaluation Process in Cross-Sector Partnership For Sustainable Development  
   
نویسنده Hendrayani Yani ,Hashim Nor Hazlina
منبع International Journal Of Multicultural And Multireligious Understanding - 2018 - دوره : 5 - شماره : 3 - صفحه:140 -149
چکیده    Participatory communication in the effort to reach sustainable development goals can create a relationship among all the stakeholders to develop understanding in the context of language usage, channels, and space to ensure the successful implementation of group discussion between the government, companies, and society in csr program. this study aims to analyze the participatory communication in the practice of csr in the form of csr forum case study. this study uses qualitative approach, which is an in-depth interview with the company and government and conducts focus group discussion by involving communities, program beneficiaries, which consists of the opinion leaders and nongovernmental organization (ngos). from the result of the analysis in the communication component, there are nine significant basic components to evaluate the success of three sector partnership in achieving sustainable development. this study shows that the communication relationship in the practice of ideal csr is in line with sustainable development goals.
کلیدواژه Participatory Communication ,Cross-Sector Partnership ,Evaluation ,Sustainable Development
آدرس Universitas Pembangunan Nasional, Faculty Of Social And Political Science (Fisip), Indonesia, University Of Malaya, Faculty Of Business & Accounting, Department Of Marketing, Malaysia
پست الکترونیکی yaniecaroline@gmail.com
 
     
   
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