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An Insight of Customer's Behavior Intention to Use Self-Service Kiosk in Melaka Fast Food Restaurant
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نویسنده
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rashid nlizwa ,ketimin susandra ,shami samer
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منبع
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journal of technology management and technopreneurship - 2021 - دوره : 9 - شماره : 1 - صفحه:13 -24
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چکیده
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Self-service kiosks (ssks) are mostly implemented and promoted to substitute traditional service encounters,and researchers have investigated the influencers of ssk acceptance. this research aimsto determine important perceived variables in the use of self-service kiosks (ssk) to determine malaysian's intention to conduct ssk. itwould also be possible to display this research's resultswhether the consumer perceived ssk as a supporting role or already becoming a vital role indaily life. this study includes four independent variables: perceived ease of use, perceived usefulness, need for interaction,and risk to measure the relationship towards behavioralintention on ssk. secondary data was used for the literature review; the proposed research framework was the result after analyzinginformation from the literature review contributed bymany researchers. technology acceptance model (tam) model was adopted for the study with some modifications. itadded more perceived factors that havebeen provento be significant to ssk in other researchers' research. primary data wascollected from 150 questionnaire surveys using probability sampling technique –cluster sampling method, through the questionnaire. the findings of this study contribute to business management as well as the government.
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کلیدواژه
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Self-service kiosks (SSKs) ,Technology acceptance model (TAM) ,behavioural intention
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آدرس
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fakulti pengurusan teknologi dan teknousahawanan, Malaysia, fakulti pengurusan teknologi dan teknousahawanan, Malaysia, universiti teknikal malaysia melaka (utem), institut pengurusan teknologi dan keusahawanan, centre of technopreneurship development (cted), Malaysia
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Authors
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