Milk consumption behavior in household having children in growing age in yogyakarta special province

The objectives of this study were to determine socio-economic factors that influence milk consumption and propensity to routine milk consuming in a household that have children in growing age in both urban and rural area of yogyakarta special province. numbers of respondent were 122 households in urban area and 102 in rural area. survey method was used to collect data using questionnaires presented to respondents. the data were analyzed quantitatively using a log linear multiple regression and binomial logistic regression models. results of the research showed that milk price and mother's education background were highly significant factors in determining the milk consumption expenditure. individually,the income was not significant factor. furthermore,urban household group with higher mother's education and household income were different significantly with the rural one. a number of children who were less than 12 years old had significantly greater propensity to consume milk routinely. the program to increase milk consumption for children in growing age should be focused on improving the knowledge of mothers in low income communities especially in rural areas accompanied with required skills to get employment opportunities and extra cash income. © 2013 diponegoro university. all rights reserved.