Some factors affecting intensive rearing adoption on beef cattle farmers in Wajo regency,South Sulawesi Province

Land use conflict among agriculture and animal husbandry caused beef cattle must be kept intensively. the objective of this research was to identify adoption level of beef cattle intensive rearing and some factors that affecting farmers adoption. research design was survey with 90 respondents from a total of 578 farmers. data were obtained through interview and observations using questionnare with close question. the data were analyzed with multiple regression models. the level of intensive rearing adoption (dependent variable) was measured based on housing system,feeding,reproduction,health management and feces utilization. while,independent variables were based on the intensity of extension,relative adventage,subjective norm,control of behavior,attitude,age,land area and scale of business. level of housing system,feeding,reproduction and health management were in the medium level (average >50% of farmers),while feces utilization was in the lowest level. factors that positively affected farmer adoption in wajo regency were the ability of the farmers to control their behavior (p<0.01),farmer position in social community or subjective norm and relative adventage were significant with p<0.05. another case with contact to the extension,age,attitude,land area and scale of business were no significant affected farmers adoption. to enforce adoption of intensive rearing technology,extension program should be developed to influence farmers psychology such profit level of intensive rearing and convenience on cattle handling. © 2014 diponegoro university. all rights reserved.