trustworthiness in supply chains: leveraging private blockchain solutions

This research aims to explore how private blockchain technology can enhance trust among supply chain partners. trust plays a crucial role in building long-term relationships with customers, business partners, and other stakeholders. in this context, the sustainability and growth of a company heavily depend on its ability to maintain high levels of trust in technology, operational records, and platform reliability. the novelty of this research lies in the qualitative case study approach used to explore how collaboration and innovative solutions can improve overall performance and competitive advantage in the rapidly changing world of supply chain management. the research method employed a qualitative research approach with a case study approach. data collection techniques involved interviews and direct observations to understand the implementation and impact of private blockchain technology in the supply chains of leading companies such as amazon, maersk, microsoft, walmart, and alibaba. our research shows that using blockchain in supply chains enhances transparency and builds trust among partners. it does this by offering unchangeable records that remove the necessity for third-party intermediaries, enabling business partners to engage confidently, knowing that the data exchanged is secure and accurate. leading companies like maersk have successfully integrated blockchain-based digital solutions such as tradelens to improve customer trust and operational efficiency.