recognizing the components of building industrialization and its effect on the cultural and social identity of ahvaz metropolis

This study employed a questionnaire as a data collection tool. a total of 16 questions were designed for the identity questionnaire, focusing on two main components: social and cultural. additionally, 47 questions were created covering six main components: economic, social, technical and executive, cultural, internal architecture of housing, and external architecture of housing, and these were administered to residents of different districts of ahvaz. the investigation of correlation coefficients and regression analysis between building industrialization variables and urban identity in ahvaz yielded significant results. the regression analysis between identity and building industrialization indicators in ahvaz city revealed a significant relationship (sig = 0.000), indicating that changes in industrialization can significantly impact urban identity. as industrialization increases, urban identity improves, particularly in cultural and social aspects. the ahp method was used to prioritize components based on their importance, with scores ranging from 1 to 9. after normalizing the pairwise comparison matrix and calculating the geometric means, consistency was assessed using the consistency ratio (cr). a cr under 0.1 indicates a consistent matrix. the ahp results showed that environmental and social components were most important, while architectural aspects were least significant. the cultural index was prioritized with the highest score of 0.38. a correlation coefficient of 0.806 indicates a strong and positive correlation between building industrialization and urban identity. this suggests that as the level of building industrialization increases, urban identity indicators also rise in different areas of ahvaz. moreover, a significance level of 0.000 indicates that this statistical relationship is highly significant, with the likelihood of its occurrence being very low based on chance. the prioritization results of the components using the ahp method indicated that for the component of industrialized construction, the environmental sub-index was prioritized, while for the component of identity, the environmental sub-index took precedence in terms of construction and architecture. these findings suggest that paying attention to environmental components in the design and implementation of industrialization projects can enhance the alignment between urban development and the preservation of cultural and social identity. implementing design standards based on sustainability principles and compatibility with local cultural identity can mitigate the negative impacts of industrialization. furthermore, the development of public infrastructure, such as green spaces and cultural centers in industrialized areas, contributes to creating a balance between industrial development and cultural identity preservation.