تاثیر انگیزه و تجربه در واکنش هیجانی در گردشگری تاریک ایران

یافته‌ها: با توجه به تایید روایی و پایایی مدل‌های اندازه‌گیری و ساختاری و برازش و کیفیت مناسب مدل، نتایج نشان داد که انگیزه در تجربه، تجربه در واکنش هیجانی و انگیزه در واکنش هیجانی تاثیر معنی‌داری می‌گذارند.اصالت/ارزش افزودهٔ علمی: نتایج این تحقیق برای طرح‌ریزی و اجرای رویکردهای جدید توسعهٔ صنعت گردشگری ایران مفید خواهد بود و به مدیران و بازاریابان برای فرهنگ‌سازی بین‌المللی و بهبود عملکرد بازاریابی گردشگری کمک خواهد کرد.

the effect of motivation and experience on emotional response in iran’s dark tourism

originality/value: the results of this study will be useful for designing the new approaches in development of tourism industry of iran and will help managers and marketers toward international cultural foundating and improving tourism marketing performance.purpose: dark tourism is a special dimension of tourism that examines the impact of the negative aspects of a tourist destination tourist attraction or repulsion. the special conditions of tourism and the negative political propaganda of the west are among the factors that have necessitated attention to this issue. this study was designed to survey the model of emotional response in the dark tourism environment in iran based on the role of experience and motivation and with a practical approach and a descriptive survey method.methodology: the statistical population is all foreign tourists referring to the city of yazd in the fall of 2019, in 170 responders that randomly selected. considering the validity and reliability of the measurement and structural models and the appropriate fit and quality of the modelfindings: the results showed that the motivation to experience; experience on emotional response; and motivation has a significant effect on emotional