نگرش آموزشی متفاوت به تحلیل نیازمندی‌های زبانی در صنعت بیمه: رویکرد انسان ‌گرایانه

هدف:هدف این پژوهش بررسی نیازهای زبان انگلیسی فعالان صنعت بیمه برای آموزش زبان تخصصی رشته مدیریت بیمه است. تحلیل نیاز زبانی در آموزش مدیریت بیمه با رویکرد انسان‌گرایانه انجام شده که رویکردی نو در آموزش است.روش: این مطالعه تکنیک‌های کمی-کیفی سه‌گانه، یعنی مشاهده، مصاحبه، و پرسشنامه برای جمع‌آوری داده‌ها از گروه‌های مختلف مشارکت‌کننده به کار گرفته است. مشارکت‌کنندگان در این پژوهش، دانشجویان، اساتید، کارکنان و مدیران یک شرکت بیمه بودند. داده‌ها از طریق پرسشنامه‌های طراحی‌شده و مصاحبه‌های ساختاریافته در سال 1402 جمع‌آوری شدند و همچنین مشاهدات کلاس‌های آموزشی و نیازهای زبانی در محیط کار نیز مورد بررسی قرار گرفتند. یافته ها: یافته‌ها بر اهمیت مهارت‌های زبانی در امور بیمه تاکید داشتند و ضرورت پوشش موضوعات مناسب در کتاب‌های درسی زبان مدیریت بیمه را برجسته‌تر کردند. این یافته‌ها به توسعه برنامه‌های درسی و طراحی مواد آموزشی در آموزش مدیریت بیمه کمک می‌کنند و اثربخشی آموزش زبان این حوزه را افزایش می‌دهند. بر این اساس، رویکردی انسان‌گرایانه به تحلیل نیازهای زبانی، که به علایق، ترجیحات و ارزش‌های یادگیرندگان توجه می‌کند، می‌تواند به آموزش معنادار و جذاب‌تر زبان کمک کند. با مشارکت دانشجویان در فرآیند توسعه مواد آموزشی و گنجاندن محتوای خاص صنعت، دوره‌های آموزشی می‌توانند بهتر با نیازهای یادگیرندگان هم‌راستا شوند و رشد و توسعه آن‌ها را ترویج کنند.

alternative educational view to language need analysis on the practitioners of insurance in iran: humanistic approach

students often learn english not out of interest in the language or culture, but because it is necessary for their academic or professional pursuits. the 1970s marked the rise of language for academic specific purposes. it differentiates between english for general academic purposes and english for specific academic purposes. a humanistic approach to language needs analysis emphasizes the importance of involving learners in identifying their own language needs, recognizing that these needs are dynamic and influenced by various social factors. the study aims to explore the english language needs of bachelor students in insurance management, a field that requires specific linguistic competencies. it seeks to address the gap between current elt provisions and industry expectations, focusing on the needs of students and professionals in the iranian insurance sector. a humanistic approach to need analysis emphasizes the importance of involving learners in the process of identifying and negotiating their own language needs, taking into account their interests, preferences, feelings, and values. a humanistic approach also recognizes that language needs are dynamic and emergent, rather than static and predetermined, and that they are influenced by various social and cultural factors (van lier, 1996). according to elias and merriam (2005), major assumptions underlying humanism include (1) human nature is inherently good, (2) individuals are free and autonomous and they are capable of making key personal choices, (3) the potential of humans is essentially infinite for development, (4) self-concept has an important role in growth. (5) individuals have an urge toward self-actualization, (6) reality is defined by each person, and (7) individuals are responsible for themselves and others.the study employs a triangulated quantitative-qualitative methodology, incorporating observations, interviews, and questionnaires to gather data from diverse sources. participants of this study were of two main groups: academic groups, which consisted of instructors and students. the second group comprised technical groups or people at workplaces, consisting of staff-level employees, and managerial-level employees of insurance companies. instructors participating in this study were content-teachers who were teaching the esap course for insurance management for 5 to 25 years. 10 male and female instructors attended the present study. additionally, 100 students were selected from the bachelor students of insurance management. staff- level employees consisted of 100 male and female working in different departments of insurance companies in which english is a necessity. they had at least bachelor degree in different fields, mostly insurance management, business administration, mba and public administration. their age ranged between 25 and 55 with a 5 to 25 year-work experience. furthermore, 10 managerial-level employees working in different departments in which english is a necessity participated in the project. their age ranged between 40 and 55 with a 15 to 25-year work experience. they were managers and deputy managers holding master or doctoral degrees in different fields of study such as mba, english literature, marketing management, and public administration. they were qualified in general english and highly qualified in their occupational skills, with some teaching experiences in insurance courses. the research utilizes both quantitative and qualitative instruments, with questionnaires developed based on literature themes, observations, and discussions with managers and instructors. the questionnaires, consist of demographic questions and language needs assessments from both students and employees. in observations of esap classes and workplace english requirements were also conducted. data collection involved structured interviews and statistical analysis using spss, with results analyzed descriptively through tabulation and frequencies.