طراحی و اعتباریابی بسته یادگیری داستان‌سرایی دیجیتال برند شخصی برای دانشجویان تکنولوژی آموزشی دانشگاه علامه طباطبائی

در دنیای پر رقابت کسب‌وکار هر کس بتواند روایتی جذاب‌تر از خود و توانایی‌های حرفه‌ای‌اش به اشتراک بگذارد، آینده شغلی خویش را تضمین کرده است. حال، داستان‌سرایی دیجیتال برند شخصی می‌تواند این مهم را تحقق بخشد. هدف: هدف این پژوهش طراحی بسته یادگیری مبتنی بر مدل داستان‌سرایی دیجیتال برند شخصی برای دانشجویان تکنولوژی آموزشی دانشگاه علامه طباطبائی و اعتباریابی آن بود. روش: پژوهش حاضر با رویکرد کیفی انجام شد، گردآوری داده‌ها از طریق مصاحبه صورت گرفت و به‌منظور تجزیه‌وتحلیل داده‌ها از روش تحلیل مضمون استفاده شد. جامعه پژوهش تمامی متخصصان و اساتید در حوزه برندسازی شخصی بودند. روش نمونه‌گیری هدفمند از نوع ملاکی بود. اعتباریابی بسته یادگیری از طریق بررسی روایی محتوایی انجام گرفت و ابزار گردآوری داده‌ها جهت اعتباریابی پرسشنامه محقق ساخته بود. یافته‌ها: یافته‌های پژوهش نشان داد که چارچوب بسته یادگیری مبتنی بر مدل یادگیری داستان‌سرایی دیجیتال برند شخصی شامل 8 جلسه می‌باشد که 4 بعد و 15 مولفه مدل یادگیری داستان‌سرایی برند شخصی را پوشش داده است. این بسته مبتنی بر پرسشنامه cvr و cvi تکمیل‌شده توسط متخصصان از روایی محتوایی مطلوبی برخوردار است. نتیجه‌گیری:نتایج نشان داد که بسته یادگیری داستان‌سرایی دیجیتال برند شخصی برای دانشجویان به عنوان ابزاری جامع و قدرتمند می‌تواند در اشتغال یابی و توسعه حرفه‌ای دانشجویان آموزش عالی مورد استفاده قرار گیرد.

designing and validating personal brand digital storytelling learning package for educational technology students of allameh tabataba'i university

background: in the highly competitive world of business, anyone who can share a more attractive story about himself and his professional abilities has guaranteed his future career. now, personal brand digital storytelling can make this happen. objective: the purpose of this research was to design a learning package based on the personal brand digital storytelling model for educational technology students of allameh tabataba'i university and validate it. method: the current research was conducted with a qualitative approach, data was collected through interviews, and thematic analysis was used to analyze the data. the research community were all experts and professors in the field of personal branding. the purposeful sampling method was of the criterion type. the validation of the learning package was done through content validity and the data collection tool was made by the researcher to validate the questionnaire. results: the research findings showed that the framework of the learning package based on the personal brand digital storytelling learning model includes 8 sessions that cover 4 dimensions and 15 components of the personal brand storytelling learning model. this package based on cvr and cvi questionnaire completed by experts has good content validity. conclusion: the results showed that the personal brand digital storytelling learning package for students can be used as a powerful tool for employment and professional development of higher education students.introduction: the modern labor market has become highly competitive, posing challenges for students and graduates in terms of employability. to address this, personal branding has emerged as a crucial strategy for enhancing marketability. personal branding involves creating a distinct identity and showcasing skills and values to potential employers. one effective tool for personal branding is digital storytelling, which combines traditional storytelling techniques with digital multimedia elements to engage and connect with audiences. digital storytelling offers various advantages, including increased interaction, flexibility, and information dissemination. therefore, in today's digital world, digital storytelling and personal branding are inextricably linked, and personal branding digital storytelling can increase students' chances of employment and professional development in a competitive business market. despite the numerous studies in this field (balula & vasconcelos, 2020; jones & leverenz, 2017; vasconcelos & balula, 2021; pera et al., 2016; henrickson et al., 2022), the lack of a comprehensive learning package for digital storytelling, students' personal brand is evident. this package should be based on the learning model of personal brand storytelling and provide a road map to students so that they can draw their own professional identity for the job market. therefore, according to what was discussed, the current research seeks to answer the following two questions:1. what framework does the student personal brand digital storytelling learning package based on the student personal brand digital storytelling model include?2. does the students' personal brand digital storytelling learning package based on the students' personal brand digital storytelling model have good content validity?research method:this study employed a two-phased, mixed-methods approach to design and validate a learning package for students on leveraging digital storytelling for personal branding.phase 1: design based on the analysis of the themes of the interviewsat first, in order to design a personal brand digital storytelling learning package based on a personal brand digital storytelling learning model for students, the research community was investigated.