The challenges and barriers of promoting national philanthropy in the charity area: a mixed method study

Background: nowadays, charitable activities are considered as one of the most important strategies to reduce poverty and response to social deprivation. this study was designed and implemented with the aim of investigating the challenges and barriers of promoting national philanthropy in the area of charity, considering the role of various governmental and social institutions. methods: this mixed study was conducted using two quantitative and qualitative phases. the quantitative phase included a descriptive-cross-sectional study that was conducted on 300 employees of the imam khomeini relief committee organization in kerman province, and the qualitative phase was conducted using the institutional mapping method. the participants in this section included experts in the philanthropy sector at the level of kerman province. the multi-stage model includes various information and analyzes that will be obtained from the studies of the institutional mapping project, which include: the first step included the review of secondary source documents and the second step included interviews with experts. results: the results of this study showed that the mean score of the participants in the organizational performance scale was estimated at 118.74±14.74. the results showed that there is a statistically significant relationship between education (p=0.013), gender (p=0.040) and performing spontaneous promotional activities and attracting philanthropists in the last six months with organizational performance scores. conclusion: the present research indicated that there are various barriers in the area of national philanthropy, and it is recommended that institutions and organizations operating in the relevant areas pay attention to the identified factors.