Territorial,class and gender based differences of materialistic values and happiness

The study was conducted to measure the differences of materialistic values and happiness by class status,gender and territory. a total of 200 heads of families were randomly selected from muzaffargarh and multan city. it was explored that lower class respondents were happier than middle and upper class (p<0.05); whereas,upper class respondents were more materialistic than middle and lower class (p<0.05). however,no significant difference of materialistic values and happiness were found between rural and urban respondents (p>0.05). similarly,no significant difference of happiness were found between male and female respondents (p>0.05); while,male respondents were more materialistic than females (p<0.05). it was concluded that happiness is unequally distributed by class status in relation to materialistic values (p<0.001).