سنجش میزان سواد رسانه ای انتقادی بر اساس الگوی الیزابت تامن

سواد رسانه ای مجموعه‌ای از مهارت‌های قابل یادگیری است که به توانایی دسترسی، تجزیه و تحلیل ، نقد و ایجاد انواع پیام‌های رسانه‌ای اشاره دارد و یک مهارت ضروری در دنیای امروزی به شمار می‌رود. پژوهش حاضر با هدف سنجش میزان سواد رسانه ای انتقادی براساس الگوی الیزابت تامن انجام شده است . این پژوهش به لحاظ هدف کاربردی و به لحاظ شیوه پژوهش ، پیمایشی وتوصیفی تحلیلی است. جامعه آماری پژوهش را تمامی کارکنان ادارات شهرستان اردبیل در سال 1400 تشکیل داده اند که حجم آن براساس آمار سازمان مدیریت و برنامه ریزی استان و سالنامه آماری سال 1399 برابر با 10000نفراست . برای تعیین حجم نمونه با استفاده از جدول مورگان تعداد 285 نفر به روش نمونه گیری خوشه ای چند مرحله ای انتخاب شده است و روش گردآوری اطلاعات با استفاده از پرسشنامه استاندارد تامن (1995) صورت گرفته است. نتایج پژوهش و تحلیل داده ها با استفاده از نرم افزار spss26 نشان می دهدکه بین متغیرهای جمعیت شناختی (جنسیت،وضعیت تاهل ، میزان درآمد، سن ، میزان تحصیلات) با میزان سواد رسانه ای انتقادی رابطه معناداری وجود ندارد. همچنین نتایج یافته های استنباطی نشان داد که میزان سواد رسانه ای انتقادی با در نظر گرفتن متغیرهای رژیم مصرفی، شناخت ویژگی های پیام و نقد پیام در بین پاسخ گویان به پرسشنامه بزرگتر از 05%(1/000) می باشد و میانگین سواد رسانه ای در جامعه آماری پژوهش حاضر کمتر از حد مطلوب است.

measuring critical media literacy based on elizabeth tamman’s model

media literacy is a set of learnable skills that refer to the ability to access, analyze, criticize and create various types of media messages. it is considered an essential skill in today’s world. the aim of this study was to measure the level of critical media literacy using the model developed by elizabeth tamman. the study is classified as applied research, with the purpose of eliciting information, and as a survey in terms of research methodology. the study population consisted of all employees of ardabil city’s departments in the year 2021. the total population size was estimated at 10,000 based on data from the management and planning organization of the ardabil province, as provided in the 2019 statistical yearbook. morgan’s table was used to determine the sample size, and 285 individuals were selected through multi-stage cluster sampling. to gather data, a questionnaire based on elizabeth tamman’s (1995) model was utilized in this study. the results of the research, analyzed using spss version 26 software, suggest that there is no significant correlation between demographic factors (such as gender, marital status, income, age, and education level) and critical media literacy based on tamman’s (1995) model. inferential findings indicated that the level of critical media literacy, considering variables such as consumption pattern, recognition of message characteristics and message criticism, was found to be greater than 0.05 (p-value = 1.000) in the study population. however, the mean media literacy score was deemed lower than optimal. extended abstract:introductionin the 21st century, we find ourselves in a world marked by contrasting forces—a treacherous yet promising era. rapid change and transformation define this landscape, where deep social divisions and the destructive impact of information technology and new media technologies coexist. giddens (2013: 21) highlights contradiction and tension as its main characteristics. mass communication tools, including newspapers, television, radio, satellite networks, and new media on the internet, facilitate the exchange of information and ideas, playing a crucial role in cultural and societal development. these tools are so significant that many experts have dubbed the current era the &age of communication,& emphasizing their profound impact on human life (motamanjad, 3:1390).in the current era, with the abundance of information and widespread communication, people face the challenge of discerning and selecting among the multitude of information and media tools, ensuring the authenticity of the information. it is in this context that the importance of media literacy skill becomes evident (tabarsa, sharifi hosseini, 2015). in today’s world, two factors are essential to consider: the ever-expanding nature of information and communication technologies and their pervasive influence on human life, coupled with the growing prevalence of information leakage, pollution, and the necessity for reliable sources of information. moreover, mass media’s vast reach, its significant role in shaping societal intellectual development, and its impact on informal education and raising public awareness should not be overlooked. additionally, the importance of critical media literacy has become more crucial than ever, as it enables individuals to effectively analyze media messages and content while being aware of potential biases.we find ourselves in an era of media saturation (mclean, paxton wertheim, 2016). due to this saturation, the amount of available information is overwhelming, necessitating thoughtful and judicious decision-making when selecting relevant information. currently, the media holds a pivotal position in our lives, along with formal education.