گفتمان ‌شناسی مطالبات حقوق زن در شبکه اجتماعی اینستاگرام

مطالبات در واقع نیازهای همه یا بخش بزرگی از اعضای یک جامعه است که خود برگرفته از گفتمان‍های ترویج شده در آن جامعه است. گفتمان‍ها به اولویت بندی نیازهای طرفداران خود می‍پردازند؛ بنابراین با شناسایی گفتمان‍هایی که طرفداران زیادی در حوزه حقوق زنان دارند، می‍توان مطالبات آن‍ها را شناخت. نتیجه این شناسایی در سطح کلان می‍تواند رویکرد قانون‍گذاری و برنامه‍ریزی برای تحقق این خواسته‍ها را فراهم کند. ازآنجاکه شبکه اجتماعی اینستاگرام بستر وسیعی را برای به اشتراک‍گذاری مطالب مختلف از قبیل متن، تصویر، صوت و تصویر فراهم می‍کند، پژوهش حاضر به تحلیل گفتمان مطالبات حقوق زنان در این شبکه اجتماعی پرداخته است. این تحقیق اکتشافی ازنظر روش‍شناسی کاربردی و کیفی است که با استفاده از روش تحلیل گفتمان نورمن فرکلاف و تئون ون دایک و نیز روش نمونه‍گیری غیراحتمالی و تکنیک هدفمند انجام شده است. جامعه آماری کلیه صفحات واقعی کاربران زن ایرانی با بیش از 10000 فالوور بود. این صفحات باید در مورد حقوق زنان ایرانی باشد. هر پست باید حداقل سیصد کلمه باشد و معیارهای دیگری مانند دوقطبی بودن را، داشته باشد. بر این اساس از هزار صفحه، 56 صفحه واجد شرایط بودند. نتایج تحقیق نشان داد که یازده گفتمان که در اینستاگرام طرفداران زیادی دارد مطالبات حقوق زنان را دنبال می‍کند. این گفتمان‍ها بر اساس بیشترین تعداد طرفداران: «فمینیست رادیکال»، «فمینیست لیبرال»، «مطالبات فرهنگی و اجتماعی مادران»، «توانمندسازی زنان»، «نواندیشان دینی»، «مثبت‍نگری به بدن»، «مطالبات فرهنگی و اجتماعی زنان»، «وبلاگ نویسان ضد تبلیغات»، «مطالبات حقوقی زنان»، «ضد خشونت علیه زنان» و «فمینیست اسلامی».

discourse analysis of women’s rights demands on the social network instagram

demands in a society can be understood as the needs shared by most or a significant number of its members. these needs are shaped by the dominant discourses within that particular society. it is crucial to note that discourses prioritize the needs of their followers. by identifying prominent discourses with numerous followers in the domain of women’s rights, it becomes possible to comprehend their demands. essentially, understanding these discourses serves as a window into the needs and desires of women’s rights advocates within a given society. at the macro level, identifying the demands of women’s rights advocates through discourse analysis can provide a foundation for legislating and planning to fulfill these demands. given its expansive platform for sharing diverse content such as text, images, audio, and video, instagram presents an ideal space for women’s rights discourse. the current research has focused on analyzing discourse about women’s rights demands within this prominent social network. the present study, as an exploratory research, was conducted through applied and qualitative methods. the research method utilized was discourse analysis, specifically the approach developed by norman fairclough and theon van dyck. furthermore, the non-probability sampling method and the targeted technique were applied. the statistical population comprised all real instagram pages belonging to iranian female users with more than 10,000 followers. these pages were required to be centered on the rights of iranian women. considering the eligibility criteria, each instagram page needed to have a minimum length of at least 300 words and other requirements. consequently, from a sample of 1000 pages, 56 met these criteria. the findings of the study revealed that there are eleven prominent discourses garnering considerable support on instagram, which address women’s rights demands. the following eleven discourse categories emerged as the most popular on instagram based on the number of followers they attracted: &radical feminist,& &liberal feminist,& &cultural and social demands of mothers,& &empowerment of women,& &new religious thinkers,& &positive view of the body,& &women’s cultural and social demands,& &anti-advertising bloggers,& &women’s legal demands,& &anti-violence against women,& and &islamic feminist.& extended abstract:introduction - research questions:historically, in societies across the world, humans have possessed desires and needs which, upon being shared by a significant portion of the population, become public demands and claims. these demands, which may be framed through a gendered lens, if left unmet, could potentially lead to civil or street protests due to societal pressures. in iran, prior to the islamic revolution, most women were relatively unaware of their rights, leading to a scarcity of demands being voiced, primarily due to a lack of access to education, with many women being illiterate or having only completed elementary schooling. only women from higher social classes and the educated echelons made demands.the islamic revolution marked a significant turning point in the education of women, and this paved the way for their entry into the labor market. this development saw the emergence of educated women from diverse backgrounds who joined universities, broadening the spectrum of demands. armed with an understanding of their capabilities, these women articulated a growing demand for increased participation in family and societal management, coupled with aspirations for greater privileges for their socio-economic class. the advancement of technology has indeed had a significant impact on the expansion of demand-related discourses and the number of its proponents.