Study on written drugs information and their comparison with ich guidelines and leaflets

Written drug information accompanying medicine cartoons can prove significant aid in aversion of medication errors as well as means of improving patient adherence. international conference on harmonization mandates that package inserts should contain sufficient information to guide physician,dispenser and patients. in pakistan,main concern of manufacturers is only health care professionals thereby neglecting the needs of patients. it is,thus,need of the hour to bring uniformity among package inserts of all pharmaceutical companies of the country as well as to modify long established and stereotyped notion about package inserts in pakistan and develop them in more patient oriented form in order to attain their maximum benefits and ensure the idea of ‘informed health care’ to patients. © 2017,khyber medical college. all rights reserved.