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Determination of medicine and dentistry students? Market choice and their attitudes in preferring brand name products using binary logistics regression method
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نویسنده
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akkus z. ,satici o. ,sanisoglu s.y. ,akyol m. ,keskin s.
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منبع
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journal of international dental and medical research - 2012 - دوره : 5 - شماره : 3 - صفحه:173 -178
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چکیده
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The aim of this study is to determine medicine and dentistry students' market choices and their attitude in buying brand name products. currently,price and quality of products in hypermarkets are the common features consumers care when shopping. it is well known that many people prefer cheap and quality products and maintain a relative attitude due to increasing economic difficulties. 229 medicine and 222 dentistry (totally 451) students comprise the samples of this study. a poll of 28 questions was conducted to determine the preferences of the students in shopping. taking market preferences as dependent variable,and other related variables as independent,the parameters affecting market preferences are analyzed with binary logistic regression method. to the question which market do you prefer in shopping?
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کلیدواژه
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155 students ( ,34
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آدرس
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dicle university,faculty of medicine,department of biostatistics, Turkey, dicle university,faculty of medicine,department of biostatistics, Turkey, yildirim beyazit university,faculty of medicine,department of biostatistics, Turkey, yildirim beyazit university,faculty of medicine,department of biostatistics, Turkey, yuzuncu yil university,faculty of medicine, Turkey
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Authors
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