Using cultural and social beliefs in language games

Agreement on word-object pairing in communication depends on the intensity of the beliefs that gradually emerge in a society of agents,on the condition that no one was born with embedded knowledge. the agents search and exchange ideas about unknown word-object pairings,until they meet a consensus about what the object should be named. a language game is a social process of finding agreement on word-object pairings through communication in a multi-agent system. in this paper,a technique is proposed to discover the association between a word and the agents’ beliefs on an object using self-organizing maps and a cultural algorithm in a multi-hearer environment. a conceptual space is implemented,which stores the agent’s beliefs in three dimensions,represented by colors. the technique was evaluated for a variety of scenarios using four significant measures: coherence,specificity,success rate,and word size. the results showed that with the proposed method social agents can reach agreement fast and that their communication is effective. © 2016 published by itb journal publisher.