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the impacts of the theory of planned behavior, environmental concern and intention to buy green products on proenvironmental behavior (kermanshah, west of iran)
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نویسنده
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karami jahangir ,dehghan fateme ,yazdanbakhsh kamran
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منبع
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آموزش محيط زيست و توسعه پايدار - 2021 - دوره : 9 - شماره : 4 - صفحه:113 -122
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چکیده
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Environmental concerns of people in the community have increased due to increasing environmental problems and issues. this in turn leads to changes in consumer behavior and purchasing decisions. therefore, the aim of this study is to investigate the effects of attitudes, mental norms, and perceived consumer behavioral control using the theory of planned behavior, taking into account the role of environmental concerns and the intention to buy green products. for this purpose, the research data was collected from a sample of 867 people in the cities and villages of kermanshah city, and the data was analyzed by structural equation modeling. the findings revealed that attitudes (36%), mental norms (55%), and perceived behavioral control (50%) all had positive effects on proenvironmental behavior; additionally, environmental concerns (40%), and the intention to buy green products (58%), both had positive effects on proenvironmental behavior.
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کلیدواژه
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planned behavior ,environmental concerns ,buy green products ,kermanshah ,west of iran
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آدرس
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razi university, faculty of social sciences, department of psychology, iran, razi university, faculty of social sciences, iran, razi university, faculty of social sciences, department of psychology, iran
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پست الکترونیکی
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kamran6@hotmail.fr
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The Impacts of the Theory of Planned Behavior, Environmental Concern and Intention to Buy Green Products on ProEnvironmental Behavior (Kermanshah, West of Iran)
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Authors
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Karami Jahangir ,Dehghan Fateme ,Yazdanbakhsh Kamran
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Abstract
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Environmental concerns of people in the community have increased due to increasing environmental problems and issues. This in turn leads to changes in consumer behavior and purchasing decisions. Therefore, the aim of this study is to investigate the effects of attitudes, mental norms, and perceived consumer behavioral control using the theory of planned behavior, taking into account the role of environmental concerns and the intention to buy green products. For this purpose, the research data was collected from a sample of 867 people in the cities and villages of Kermanshah City, and the data was analyzed by structural equation modeling. The findings revealed that attitudes (36%), mental norms (55%), and perceived behavioral control (50%) all had positive effects on proenvironmental behavior; additionally, environmental concerns (40%), and the intention to buy green products (58%), both had positive effects on proenvironmental behavior.
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Keywords
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Planned behavior ,Environmental Concerns ,Buy Green Products ,Kermanshah ,West of Iran
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