تهدیدات رسانه‌ای علیه خانواده در مجموعه‌های تلویزیونی آمریکا در اواخر دهۀ هفتاد میلادی

با تمرکز بر مسئله‌ای تحت عنوان گرایش به تشکیل خانواده و فرزندآوری، همچنین رواج انحرافات جنسی به نظر می‌رسد طی نیم‌ قرن گذشته، برساخت خانواده به‌شدت مورد حملات رسانه‌ها قرار گرفته ‌است. با مروری بر کتاب موج سوم الوین تافلر و برداشت راهبردگونه از دیدگاه‌های تبیینی و هنجاری او در مورد خانواده به ‌عنوان کلبۀ الکترونیک در موج سوم مروری اجمالی با بهره‌گیری از تجربۀ زیسته و اتکا بر کلان‌روایت‌ها از اهتمام عمومی رسانه‌ها در نظام سرمایه‌داری چند مجموعۀ خانوادگی که در شبکه‌های تلویزیونی آمریکا و در پی آن در شبکه‌های ماهواره‌ای و بستر‌ها و رسانه‌های اجتماعی دیگر منعکس‌شده، بررسی شدند. به نظر می‌رسد جهت‌گیری عمومی رسانه‌ها ذیل مالکیت نظام‌های سرمایه‌داری صهیونیستی برهم‌زدن برساخت خانوادۀ فطری و معرفی گونه‌هایی سازگار با موج سوم اقتصادی بوده است.

media threats against the family in american television series in the late 1970s

many theorists within the conflict paradigm have long warned about the threats posed by the capitalist system to the institutions of family and religion. among them is samuel bowles, a sociologist in the field of education, who argues that capitalism, in its effort to purify the socialization of students, seeks to weaken other socializing institutions such as the family and the church. likewise, some strategists of the capitalist system—such as alvin toffler in his book the third wave—have viewed the achievement of capitalist goals as dependent upon facilitating the acceptance of diverse family forms in the third wave, which he terms the “electronic cottage.” therefore, the capitalist system’s endeavor to make the construction of family more flexible—shifting it from a marital, husband-wife relationship to other forms aligned with economic imperatives is understandable.the primary focus of this article is the construction of family in terms of the patterns of individuals and relationships that constitute it. while the couple-based family model (husband and wife) is introduced as one among various family patterns, in all natural or innate forms of the family, the couple relationship constitutes the fundamental foundation. in other words, although extended and nuclear families may differ structurally, the marital bond remains their essential model. nevertheless, the capitalist media system has largely aimed at dismantling this foundation, promoting alternative bases for the family beyond the husband-wife dyad. this, in turn, leads to the erosion of the marital bond as a necessary and defining element of the family.in the 1970s, the hollywood media system—one of the most influential agents of the western capitalist media complex—undertook a significant effort to deconstruct the constructed model of the family through the production of well-crafted and widely viewed television series centered on family themes. series such as three’s company, the odd couple, eight is enough, and the love boat serve as examples of this endeavor. these series aimed to transform the social construction or public perception of the family—traditionally based on a husband-wife dyad—into alternative patterns of relationships, including those between one man and two women, two men, or one man with eight children, thereby normalizing the fluidity of romantic and domestic arrangements.the effort to disrupt traditional notions of family in eight is enough, for instance, operates through the retention of biological ties within the household while simultaneously extending the imagined boundaries of the innate family unit. in reality, it is rare to encounter a single-parent household with eight children in american society. however, the experience of watching and identifying with the characters in such a series gradually stretches the audience’s perception of the innate family structure to the point of dissolution, causing a detachment from the original concept of the natural or normative family.the series three’s company stands out as one of the radical family-centered shows of its time. this program challenges the model of the normative or natural family by introducing a new type of alternative to the innate family structure. particularly, the title “company,” with its dual connotations of companionship and a commercial enterprise, provides a framework for transforming the family into an economic unit.