strategic planning for supply chain of health tourism in iran: razavi hospital

Health tourism is of significant importance in iran; however, a body of problems surrounds the implementation of health tourism along with the challenges of attracting tourism in this country. after an analysis of the external (using the pestel and porter methods) and internal environment (using performance indicators and efqm method), along with an analysis of high-level documents and stakeholders, a strategy was formulated for the health tourism supply chain in razavi hospital, mashhad, iran, through an experimental study. furthermore, strategies were developed using the strengths, weakness, opportunities, and threats matrix based on the comments and views of health tourism experts. they were then prioritized using the quantitative strategic planning matrix. following that, the implementation of strategies, strategic objectives, and indicators was determined as a balanced scorecard. the results suggest that the use of the above techniques can contribute to the health tourism industry.