|
|
|
|
Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey
|
|
|
|
|
|
|
|
نویسنده
|
AYDIN Gülnil ,KOÇ Erdoğan
|
|
منبع
|
journal of management and economics - 2016 - دوره : 23 - شماره : 2 - صفحه:389 -407
|
|
چکیده
|
This study aims to explore the reasons behind the low-level purchases of compulsory earthquake insurance policies in turkey. based on online surveys with 667 people the findings of the study point out that there is a major communications gap to be filled in by the authorities and the insurance companies. the findings of the study also show that in addition to the demographic variables the personality characteristics of people also influence the attitude towards and the purchasing of compulsory earthquake insurance policies
|
|
کلیدواژه
|
Social Marketing ,Attitude ,Risk Perception ,Personality Characteristics ,Earthquake Insurance ,Turkey
|
|
آدرس
|
Bandırma Onyedi Eylül Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Turkey, Bandırma Onyedi Eylül Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Turkey
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Authors
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|