Individual Performance and Behaviors in the Context of Diversities: White-Collar and Blue-Collar Employee Perspective

The main purpose of the research is to identify the impact of behaviors on individual performance and the correlation between the two in the context of diversities among white-collar and blue-collar employees working in the advertising sector. the survey prepared within this framework was applied to 182 individuals (98 white-collar and 84 blue-collar) within sixteen businesses located in the city of izmir between may 2013 and august 2013. it was determined that ‘being in positive tendency’, ‘awareness’ and ‘not being in negative tendency’ attitudes towards diversity increase the individual performance. no difference was stated between white-collar and blue-collar employees in terms of these dimensions. a positive relationship was observed among ‘being in positive tendency’, ‘awareness’ and ‘not being in negative tendency’ attitudes towards diversity