The Integration of Cognitive Mapping and Analytic Network Process

The type of variables (qualitative or quantitative) directly affect the construction of the model. gaining the quantitative data for decision making problems may not be possible. therefore, only the qualitative data are had to be considered within decision making process. another problem is to make a decision by considering many interactive factors. analytic network process (anp) is a technique which finds the most appropriate alternative in the multicriteria decision problems that have many options. in this study, concept mapping is used for determining the relationships among the main components that affect the product in a frozen foods company and anp structure is created with the help of concept mapping. during the solving process, the importance levels of the criteria are obtained.