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NURTURING ORGANIZATIONAL CITIZENSHIP BEHAVIOURS BY OPTIMISM SUBCULTURE Empirical Evidence from Pakistan
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نویسنده
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NAEEM BASHARAT ,MALIK MUHAMMAD EHSAN ,BANO NEELAM
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منبع
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pakistan economic and social review - 2014 - دوره : 52 - شماره : 2 - صفحه:175 -186
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چکیده
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The main purpose of this study is to assess empirically to what extent sales force perceptions of optimism subculture are related to their organizational citizenship behaviours directed towards organization (ocb-o) in the context of pharmaceutical industry of pakistan. survey methodology with descriptive research design is used to test the hypotheses. the results of hierarchical regression analyses of one hundred and ninety seven pharmaceutical sales persons’ responses revealed that optimism subculture had significant positive effect on ocb-o and its dimensions such as civic virtue and conscientiousness, with exception of sportsmanship, controlling the effects of gender, education, age and selling experience of sales force. practical implications of study findings and future research suggestions are presented, too.
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کلیدواژه
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Pharmaceutical sales force ,Pakistan ,Optimism subculture ,Civic virtue ,Conscientiousness ,Sportsmanship ,OCB
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آدرس
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COMSATS Institute of Information Technology, Lahore Campus, Department of Management Science, Pakistan. Institute of Business Administration (IBA), Pakistan. University of the Punjab, Gujranwala Campus, IBA, Pakistan. University of Management and Technology, Pakistan, Institute of Business Administration (IBA), Pakistan. University of the Punjab, Gujranwala Campus, IBA, Pakistan. COMSATS Institute of Information Technology, Lahore Campus, Department of Management Science, Pakistan. University of Management and Technology, Pakistan, University of Management and Technology, Pakistan. COMSATS Institute of Information Technology, Lahore Campus, Department of Management Science, Pakistan. Institute of Business Administration (IBA), Pakistan. University of the Punjab, Gujranwala Campus, IBA, Pakistan
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Authors
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