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ROLE OF OPTIMISM SUBCULTURE IN PROMOTING JOB SATISFACTION Evidence from Beverage Industry of Pakistan
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نویسنده
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MALIK MUHAMMAD EHSAN ,NAEEM BASHARAT ,BANO NEELAM
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منبع
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pakistan economic and social review - 2014 - دوره : 52 - شماره : 2 - صفحه:127 -139
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چکیده
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The core objective of this research endeavour is to assess empirically to what degree perceptions of optimism subculture are associated with overall job satisfaction and its dimensions. structured survey questionnaire was employed to test the study hypotheses. hierarchical regression analyses reveals that perceived optimistic cultural values, at group or team level, fosters not only satisfaction to overall job but also its intrinsic and extrinsic components of sales persons employed by beverage companies in pakistan while controlling the effects of important demographic variables such as gender, age, company and selling tenures. practical implications of study findings and future research suggestions are presented, too.
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کلیدواژه
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Subculture ,Job satisfaction ,Sales person ,Beverage industry ,Pakistan
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آدرس
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Institute of Business Administration (IBA), Pakistan. University of the Punjab, Gujranwala Campus, IBA, Pakistan. COMSATS Institute of Information Technology, Lahore Campus, Department of Management Science, Pakistan. University of Management and Technology, Pakistan, University of the Punjab, Gujranwala Campus, IBA, Pakistan. COMSATS Institute of Information Technology, Lahore Campus, Department of Management Science, Pakistan. University of Management and Technology, Pakistan. Institute of Business Administration (IBA), Pakistan, Institute of Business Administration (IBA), Pakistan. University of the Punjab, Gujranwala Campus, IBA, Pakistan. COMSATS Institute of Information Technology, Lahore Campus, Department of Management Science, Pakistan. University of Management and Technology, Pakistan
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Authors
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