AN EMPIRICAL ANALYSIS OF PESTICIDE MARKETING IN PAKISTAN

This paper investigates empirical analysis of pesticide import trend, marketing margins and incentives of various intermediaries, price index of common insecticides and total outlay of farmers on purchase of pesticides. estimates of the quadratic regression model revealed steeper growth trend as compared to that of simple linear regression model. local companies offered high profit margins (up to 30%) and incentive schemes to dealers to get maximum market share as compared to multinationals (up to 15%). multinational imparted effective training programs for the capacity building of farmers and dealers. the total outlay of farmers on the purchase of pesticide in pakistan was estimated at rs. 19.612 billion against import bill of rs. 8.138 billion for 2003.