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A HYBRİD APPROACH TO STRATEGİC DESTİNATİON COMPETİTİVENESS PLANNİNG: QFD-ADA-AHP
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نویسنده
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erbaş emre ,şahin perçin nilüfer
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منبع
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pamukkale university journal of social sciences institute - 2016 - شماره : 25 - صفحه:74 -97
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چکیده
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In this study, a hybrid approach, that is a composition of quality function deployment (qfd), attribute-determinance analysis (ada) and analytical hierarchy process (ahp), is proposed in the strategic planning of destination competitiveness. the proposed approach is exemplified on kozaklı thermal tourism destination in order to show advantages. the competitiveness needs of thermal tourism destinations were prioritized through analytical hierarchical process and attribute- determinance analysis, based on the results, what strategies and techniques could be developed were determined. thus, qfd framework proved to be well suited to strategic planning of destination competitiveness with the help of ahp and ada.
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کلیدواژه
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Quality function Deployment ,Analytical Hierarchy Process ,Destination Competitiveness
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آدرس
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gaziosmanpaşa üniversitesi, turizm işletmeciliği ve otelcilik yüksekokulu, Turkey, batman üniversitesi, batı raman kampüsü, turizm işletmeciliği ve otelcilik yüksekokulu, Turkey
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پست الکترونیکی
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nilufer.percin@batman.edu.tr
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Authors
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