INVESTIGATION OF ATMOSPHERIC ELEMENTS WHICH ARE IMPORTANT FOR HOTEL CUSTOMERS ACCORDING TO DEMOGRAPHIC CHARACTERISTICS

This research aims to determine the atmospheric elements which are important for customers in hotels and reveal whether these elements differ according to demographic characteristics. the sample consists of foreign and domestic tourists who lodge in five-star-hotels in bodrum. the research was conducted from june to september in 2014. 467 data were gained for analyses. descriptive analyses which are average and standard deviation and statistical analyses which are factor analysis, reliability analysis, t-test and variance analysis were utilized to analyse the obtained data. it was revealed that the most important atmospheric elements in five-star-hotels are “spatial layout” and “signs and artefacts”. in other words, the five-star-hotels’ customers give importance to atmospheric elements like spatial layout, tools, furniture, signs, artefacts and decoration.