ATTITUDES OF LOCAL TOURIST ON SERVICE QUALITY AND REVISIT INTENTION: AN APPLICATION IN KARAHAYIT

In this research perception of service quality and revisit reasons of local tourists that visit karahayıt destination is inspected. the research that is done to find out the perception of destination service quality and revisit reasons, total individuals that visit karahayıt destination in denizli province are chose and inspected according to different demographic variables. survey is used to collect data. one way variance analysis is used to inspect the impact of number of accommodation, age, profession and income level on perception criteria to service quality and revisit reasons and t test is used to inspect the impact of whether to stay in the hotel previously or not for the tourists that visit karahayıt destination. when the attitudes of tourists according to number of accommodation, age, profession, previously stay in that hotel or not and service quality in terms of income level and revisit reasons meaningful differences arouse.