USING QUALITY FUNCTION DEPLOYMENT METHOD IN THE SUPPLIER SELECTION

Technological advancement and its parallel high production rate contributing more growth in world economies increases global competitiveness. the growing presence of emerging customer requirements along with advances in technology and diversification causes the shortening of product life-cycle. these new trends of shortening of product life-cycle and more diverse customers requirements call for addressing them on right time, at right place, and at right price. to succeed, organizations must have to analyze and fulfill these customers’ needs in shape of providing appropriate goods and services. organizations are depended mainly on suppliers to serve the customers with right product, in right quantity, and at right time. therefore due to these reasons, to survive, organizations have to select appropriate suppliers for the smooth provision of products and services.within the service business context as a solution for the selection of supplier, this study applied “quality function deployment (qfd) method, one of the methods used in the designing of product and service.