Marketing Margins and Economic Analysis of the Mandarin Market in Turkey

In this study, prices of the mandarin producers and consumers and its marketing structure in turkey were examined. between 2003 and 2017, production, consumption, foreign trade, price fluctuations, and marketing of the mandarin product were analyzed. the yield of the product in the increased bearer and the production rate increases in turkey. based on the current and real prices, the mandarin marketing margins were calculated, while the chain indexes of both producers and consumers were obtained through the current prices. we then compare them with the annual inflation rate in the country. supply and demand models of the mandarin product were estimated and interpreted statistically. as a result, the real price of diesel and the trend (time) were found to have an impact on the mandarin production amount, while the mandarin consumer real price, orange consumer real price, and national income were determined to be effective on the mandarin consumption amount.