explaining the construction of euphemistic meaning via ‎schematization in persian: a cognitive approach

Schematization is one of the general cognitive processes, which refers to the ability to lrm;construe and conceptualize a given situation at a coarse level of granularity. in persian, lrm;the cognitive mechanism of schematization plays a very fundamental role in the lrm;structuring of a pleasant semantic content. the purpose of this paper is to explain how lrm;euphemistic meaning is constructed via schematization in persian. within the cognitive lrm;linguistic framework, this study shows that the conceptualizer/the language user, using lrm;the cognitive ability of schematization, conceptualizes and describes an unpleasant lrm;situation at a high level of schematicity and at a coarse granularity. this process directs lrm;the patterns of attentional distribution over a referent scene in such a way that lesser lrm;attentional strength is assigned to the detail of the unpleasant scene and consequently lrm;the particularities move out of the focus of attention. decreasing the strength of lrm;attention over the detail will decrease the resolution of the semantic representation of lrm;an unpleasant situation. therefore, by the general construal and conceptualization of an lrm;unpleasant situation, euphemistic meaning will be constructed. also, this research lrm;illustrates that schematization is realized and expressed in persian by the selection of lrm;open and closedclass forms. lrm;