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The Effect of Belief Factors on Purchasing Intention that Forming the Attitude towards Outdoor Advertising
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نویسنده
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güllülü uğur ,dağci büyük hatice
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منبع
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journal of graduate school of social sciences - 2017 - دوره : 21 - شماره : 1 - صفحه:331 -346
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چکیده
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This research aims to examine affections of purchasing intention on attitudes towards outdoor advertising. therefore, a survey was made with 320 consumers in rize so as to determine above mentioned reasons. according to the results, economic, personal and ethics impacts of belief factors which is forming attitudes towards outdoor advertising effect purchasing intention, but not affect social impact factor.
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کلیدواژه
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Compulsory teacher rotation ,teacher views ,student’s parents views
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آدرس
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atatürk üniversitesi, iktisadi ve idari bilimler fakültesi (iibf), üretim yönetimi ve pazarlama abd, Turkey, atatürk üniversitesi, iktisadi ve idari bilimler fakültesi (iibf), üretim yönetimi ve pazarlama abd, Turkey
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Authors
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