Local Representation in Politics as a Strategy to Overcome the Problem of Women Politicians Using Forms of Media (Example of Erzurum)

Media has always been an indispensable tool to reach a vast audience and to provide the ability of representation. but the ability of representation of media has not been developed independent of existing perceptions. in this context political use of media shows parallelism with existing societal sexual perceptions and a world in which women are presented poor with their physical and sexual characteristics and male-dominated language is dominant. the conceptual framework of the study is how the position of women in local politics, the troubles they encounter, their priorities in service procurement, the relation of their local needs with social gender mainstreaming resolved in media. in the light of this framework, on the purpose of eliminating the perception of women in politics and determining the media use strategies to overcome the representation issue, this study will examine the style of the media use of erzurum political parties’ women’s branch which plays a dominant role in local politics.