Searching for the Quality of the Mission Statements of Turkish Private Universities

Mission statements it is an important strategy and communication element for the reasons that it present basic purposes, borders of activities of organizations, it includes principles and values which create public image and motivate stakeholders. statement’s adaptation to basic criteria will make them more effective. mission statements should include three groups of elements: stakeholders, components, and purposes. this study, searching for the elements mentioned above, in mission statements, was implemented on entire turkish private universities. 39 mission statements form 62 private universities were analysed. essentially, private universities’ mission statements include stakeholders in low rate, and components and purposes in high rate. generally, turkish private universities’ statements are functional.