INFORMATION CONTENT OF PRINTED ADS BELONG TO A TRANSITIONAL PERIOD

Through an examination of print ads about informative content, this paper goes some way to see the impact of changes in the economic and cultural environment on ads. although much has been written about informative content of ads, no known longitudinal study has examined the information content of turkish print ads in historical manner. the purpose of this paper is to shed light on the historical development of turkish print ads according to informational content. a content analysis of 303 turkish newspaper advertisements was conducted. it was found that turkish newspaper advertisements generally contain a large amount of information relative to similar content studies. but also there is a significant decrease on the number of multiple cues from late ottoman to 1960s.