A Case Study on Determining the Role of Self-Confidence on Impulsive Buying Behaviour

Companies must have more detiled information related to buying behaviours of consumers in the increasing competition environment. hence, firms have to take into account that consumers not only have a buying behaviour when there is a need but also have impulsive buying behaviours due to some reasons. in this article, relations between self confidence and impulsive buying behaviors are being examined, and to this and, a questionnaire was prepared. the universe of the study is consumers who is living in central district in kars. according to the result of the study, there are positive relations between self-confidence and impulsive buying behaviour in cleaning products, cosmetic products, food products, and clothing products.