PAZARA YÖNELİK HİZMET ETKİNLİĞİ VE ERZURUM İLİNDEKİ OTOMOTİV BAYİLERİNİN HİZMET ETKİNLİKLERİNE YÖNELİK BİR ARAŞTIRMA

In our world, meeting the consumer wishes and demands puts the prioty on services efficiency in providing the quality of products and services. services efficiency is one of the most important matters and strategy in automotive sector like all sectors. in this study, automotive sector in erzurum have been examined and some conclusions have been drawn for companies. in this study, services efficiency in seventeen dealers in automotive sector in erzurum city center have been examined by dea (data envelopment analysis). the performances of dealers in automotive sector is compared with the others and the efficiency rate for each dealers is assessed. efficiency scores of each dealer are obtained and potential improvements are advised for inefficient dealers.