YATIRIMCI İLİŞKİLERİ YÖNETİMİNDE İLETİŞİM VE BİLGİ TEKNOLOJİLERİNİN ROLÜ: İMKB 50 ENDEKSİ UYGULAMASI

In the present business environment traditional management approaches and paradigms have changed. today’s businesses seek means to ensure long term survival by providing quickest and most efficient response to their stakeholders. nevertheless, time and resource constraints present challenges to businesses’ responsiveness towards stakeholders. moreover, various stakeholder groups with similar relationships with a business interact with each other. therefore, it is imperative for businesses to analyze these stakeholder networks properly and undertake efficient stakeholder management activities towards them. in stakeholder management communication and information technologies are of a vast importance and provide important tools for business. towards this end, the present study investigates relationship of businesses with financial stakeholders and the importance of business web sites in this relationship by analyzing web sites of firms included in the imkb-50 national index.