MARKET RESPONSE TO EARNINGS ANNOUNCEMENTS AND DETERMINANTS AFFECTING MAGNITUDE OF MARKET RESPONSES TO UNEXPECTED ACCOUNTING EARNINGS: A LITERATURE REVIEW

The quality of earnings announcements to a great extend depends on the information they provide for the needs of the users (investors, creditors etc.). the usefulness of earnings announcements is related with to what extent the information contributes to the decision-making process of the user. in order to improve the quality of earnings announcements, it is necessary to understand this contribution. the aim of this study is to provide a literature review of the research on the market response to earnings announcements and on the determinants of the magnitude of this response. the study specifically focuses on theoretical and empirical research about the different responses of various firms. the aim of the study is to promote empirical research based on turkish case about the issue.